PROJECT DETAILS
Date: March 2019
Client: Tina Mitchel: Chic Rattle & Roll
Description: Tina Mitchel started a mobile boutique selling jewelry, accesorties, and knick-nacks at community events. Tina was looking for a soft and feminine logo targeting upper-middle-class women in the North Atlanta area. The business, Chic Rattle & Roll is cute and quaint with a hint for the overdramatic. There are pet portraits of Tina's Pomeranians on the wall and just about everything that says "Live Laugh Love."
LOGO
Logo Development
Tina wanted to first try a more rustic hand-drawn logo. She knew she liked cursive but wasn't sure if she was leaning more towards script or type. This first iteration was made with the "&" symbol as a music note. The name Chic Rattle & Roll was inspired by Tina's love for jewelry and 80's rock.
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Digital Logo Iterations
After deliberation, Tina and I agreed that she wanted a cleaner style for her logo. The baby pink, gold metallic, and elegant back matched perfectly with the organized and curly new font we chose.
Final Logos
